Privacy Policy

Effective Date: June 21, 2026

This Privacy Policy describes how Matt Farmer AI ("we," "us," or "our") collects, uses, shares, and retains information when you access or use our website, content, links, and related services (collectively, the "Services"). Where consent is required for optional cookies, analytics, pixels, or similar technologies, we ask for that consent before using them.

1. Information We Collect

Information You Provide

We may collect information you provide directly, including your name, email address, social media handles, business details, messages, sponsorship inquiries, Work With Matt inquiry form details, feedback, or other communications with us.

Usage Data

We automatically collect information about how you use the Services:

  • Pages visited, links clicked, and actions taken
  • Time spent on pages and interaction patterns
  • Referring URLs and search terms
  • Click-through and conversion data

Device & Technical Information

  • IP address and approximate geolocation
  • Browser type, version, and language settings
  • Operating system and device type
  • Screen resolution and viewport size
  • Unique device identifiers

Cookies & Tracking Technologies

We use cookies, pixels, local storage, and similar technologies to remember privacy choices, measure engagement, improve content, and deliver or measure advertising. Essential technologies are used for site functionality. Optional analytics and marketing technologies are controlled by your cookie settings.

  • Essential: required for security, routing, privacy preferences, and basic website functionality.
  • Analytics: used to understand aggregate page views and content performance, including through Google Analytics.
  • Marketing: used to measure advertising and conversion performance, including through Meta, Google Ads, TikTok, LinkedIn, browser pixels, and related server-side conversion events.

When optional analytics or marketing consent is enabled, we may also create a first-party anonymous audience identifier and classify site activity into broad intent segments, such as free AI tool readers, paid-tool clickers, sponsored-tool clickers, social viewers, or business inquiry leads. These classifications help us understand which content and links are useful and may be used for advertising measurement or audience creation.

You can change optional cookie choices at any time by using the Cookie settings link in the website footer. If your browser sends a Global Privacy Control signal, we treat it as an opt-out from marketing pixels in that browser.

2. How We Use Your Information

We use the information we collect for lawful business purposes, including:

  • Providing, maintaining, and improving the Services
  • Responding to messages, inquiries, and business requests
  • Personalizing your experience and delivering relevant content
  • Measuring traffic, engagement, and advertising performance
  • Conducting analytics, research, and business intelligence
  • Protecting the Services and enforcing our terms
  • Complying with legal obligations

3. Sharing Your Information

We may share your information with:

  • Service Providers: Third parties that help us operate, host, analyze, secure, and improve the Services, including Resend for inquiry notification emails when configured
  • Business Partners: Companies we partner with for sponsorships, collaborations, co-branded services, or promotional activities
  • Advertising Partners: Ad networks and platforms for measurement and targeted advertising
  • Legal & Safety: When required by law, legal process, or to protect the rights, property, or safety of Matt Farmer AI, our users, or the public
  • Business Transfers: In connection with a merger, acquisition, sale of assets, or similar transaction

4. Data Retention

We retain your information for as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and support legitimate business purposes.

5. Data Security

We implement commercially reasonable security measures to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Third-Party Links

The Services may contain links to third-party websites, tools, platforms, or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.

7. Children's Privacy

The Services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it.

8. Changes to This Policy

We may update this Privacy Policy at any time. Changes are effective when posted. If the change materially affects optional tracking or consent choices, we may ask you to review your cookie settings again.

9. Contact Us

If you have questions about this Privacy Policy, contact us at: aimattfarmer@gmail.com